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"Setting the mood" has to do with lighting and ambiance.

"Bringing out the emotion" has to do with the people in the set and what they are doing.

The best example of both has to do with the Pulitzer Prize winning photograph of the Vietnam Soldier holding the gun to the man's head, a moment before the execution. The mood is tense, bleak, and stark. The emotion is heart wrenching. No one I know who sees that picture and who understands what is going on, has ever been the same afterwards.

http://www.famouspictures.org/mag/index.php?title=Vietnam_Execution

The prisoner whose last instant is captured in Adam’s shot was Nguyen Van Lem. A Viet Cong operative, who like other Viet Cong agents went by the secret name of Captain Bay Lop (Lop was his wife’s first name). His wife, who still lives in Saigon (Now Ho Chi Minh City), confirms that Lem was a member of the Vietcong and that he disappeared shortly before the Tet Offensive never to return. Lem’s role in the Viet Cong is murky. Most reports give him the role of a Captain in a Viet Cong assassination and revenge platoon responsible for the killing of South Vietnamese policemen and their families. Eddie Adams was told by Loan that Lem had killed one of Loan’s friends and his family, "They found out that [Lem] was the same guy who killed one of his ---uh---Loan’s officers and wiped out his whole family." Yet facing international pressure when the picture and footage aired Vice President Ky, said the prisoner had not been in the Viet Cong but was "a very high ranking" communist political official. History hasn’t clarified Lem’s role in the Vietcong and the Vietnamese government has never acknowledged his role in the war. Lem's widow and children lived in poverty for years before being discovered by a Japanese TV crew living in a field. It was only then that the Vietnamese government provided her shelter.

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