1 Answer

Facebook Camera simplifies “instantaneous” photo-sharing from your mobile and allows you to upload directly your mobile pics to your Facebook profile.

It’s simply a new way of seamlessly following your friends’ pics on Facebook and uploading pics when you’re away from your desktop.

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You can share one or several photos in a snap with Facebook Camera and see what friends are up to with a feed of nothing but their photos.

Facebook Camera has no “Comment” or “Likes” as we have in Instagram.

– You can post multiple photos from your camera roll in one go before you get home. – You can crop and apply filters to give your photos a “new look” but with a lot fewer filters than Instagram – You can scroll down a single feed of all your friends’ photos and it’s definitely an Instagram inspired design. – You can tag your friends, add photo captions and say where you are. Probably focused to support “Facebook Places” Geo-loc tool. – You can see photos from the different apps your friends use too – a great tool.

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Instagram is much more than a simple photo-sharing app with vintage filters.

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Although it looks like Instagram, Facebook Camera’s “essence” is profoundly different from Instagram’s.

- Facebook is you. With your real name. Instagram is a nickname with a different user not always related to your “real” life.

- We use Instagram to discover and meet new people through pics – not so with “Facebook Camera”.

- Facebook Camera is just a new way to share your pics within the Facebook “universe” and a new way to browse your friends pics.

- Facebook Camera shares with: Friends who are already friends. Instagram shares with: 60 million potential friends and growing.

- “Likes” and “Comments” sound similar in Facebook and Instagram but are actually very different things in the daily use of each platform. On Instagram, photos generate a lot of interaction, with likes and comments. On Facebook, we’d usually only comment on relevant things relating to a photo.

- Instagram’s filters are really just a way of drawing in new subscribers. After using IG for a while, you move onto more sophisticated photo editing apps. Facebook Camera is an attempt to boost photo-sharing on the mobile without missing out on the mobile photography trend.

- Tagging your friends on the new Facebook Camera helps you keep a high users visit frequency and stickiness. Nothing new. In Instagram, we only tag friends in a Twitter Way but there is no “tracking” of the pics you have been tagged in.

- Geo-tag your pics supporting “Facebook Places” strategy. Instagram has its own “Geo-location” tool linked to “Foursquare maps” but could integrate Facebook Places content one day?

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As you can see, as Instagramers, there is no reason to worry. Facebook Camera is not the beginning of the end for Instagram. It´s just a way to sustain Facebook interest and stickiness.