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Definition of Media Convergence

Convergence is the process where several media channels come together to exists and operate in synergy or rather in harmony. A convergence is basically seen in every person's cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. In some cases multi-utility of the same gadget or some media was also attributed to be a convergence. There are countless examples that can be found and with the advancement of time and technology manufacturers of technology are engaged in a race to manufacture devices that have a maximum number of media converged within them.

Three media channels are currently the focal point of the media convergence journey. First, the print media that has started laying a certain emphasis on the Internet-based outlets, the slowly depleting line in between the television and the computer and the slowly reducing line in between the computers and the cell phones. Some decades from henceforth, we might be walking with gadgets in our hands that are fast and intelligent than the super computers, have better connectivity than the cell phones and can be used as televisions and newspapers. Well, fact is technology is acting as a super catalyst in the convergence race.