http://www.usatoday.com/story/life/people/2013/02/05/troggs-singer-reg-presley-dies-of-cancer-at-71/1892323/

The structure is simple, the guitar riffs basic, the lyrics at best inane, but the Troggs' Wild Thing remains a garage rock classic more than 45 years after its release made The Troggs and lead singer Reg Presley international stars.

Presley, whose raunchy, suggestive voice powers this paean to teenage lust, died Monday after a year-long struggle with lung cancer that had forced him and the band into reluctant retirement, his agent Keith Altham announced on Facebook late Monday night. He was 71.

"My dear old pal Reg Presley of The Troggs died today," he said, calling Presley "one very real person in a sometimes very unreal world." He said the singer had suffered a number of strokes recently and died at his home in Andover (70 miles west of London) surrounded by his family and friends.

The Troggs, part of the British invasion spurred by the Beatles and the Rolling Stones, perfected a simple, hard-driving approach to the three-minute rock song that was miles away from the lyrical art-rock of the Beatles or the poetic songs of Bob Dylan.